Briefly put, the Naked Cowboy and candy giant Mars reached a down-to-earth settlement in Federal Court Friday over a Times Square billboard.

No one's talking, least of all the normally voluble Robert Burck, who parades around the Crossroads of the World in his skivvies, strumming a guitar and urging passersby to think of him as God.

Burck sued Mars for millions last winter, alleging two Times Square billboards and a mural that depicted a guitar-wielding M&M candy in tight white shorts gave the impression that he's endorsing their product.

Last June, Federal Judge Denny Chin ruled the Cowboy's suit accusing Mars of "false endorsement" could continue.

The suit was resolved Friday with a closed-door settlement.

By Owen Moritz
DAILY NEWS STAFF WRITER
Cooper/AP